SQL Server has offered data compression since SQL 2008. It is a very good feature but, as with almost everything SQL Server, it needs to be deployed judiciously. Data compression has been written about and reviewed by many SQL experts who are much more qualified and knowledgeable than me, so I won't go into it too much.
First, a quick summary of what the feature does as well as its benefits and effects:
As the feature's name suggests, when it is enabled on a table and/or its index(es), SQL server compresses (or shrinks) the data before it is written to the database. There are two types: ROW and PAGE.
